Insights

Why Magento's Native Checkout Is a Bottleneck for Your Sales

Magento stands tall in the e-commerce space, lauded for its adaptability and widespread use. However, its checkout experience, marked by a multi-step process, becomes a stumbling block, potentially deterring conversions.

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How to integrate Apple Pay, Google Pay, Klarna, Paypal & more in just one integration?

In the dynamic world of e-commerce, integrating payment methods like Apple Pay, Google Pay, and BNPL (Buy Now, Pay Later) is crucial for enhancing checkout experiences. Yet, this essential step is fraught with challenges, including technical hurdles, allocation of resources, compatibility issues, and the need for a seamless user experience across various payment platforms.

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How To Turn Guest Checkouts into Registered Shoppers: A Strategic Guide

Imagine you're racing against time to buy a last-minute gift online. You land on the perfect site, find the ideal present, and then you're faced with the checkout page. Instead of creating an account, filling in endless details, and verifying emails, you see a "Guest Checkout" option. A few clicks later, the gift is on its way. This simplicity and the freedom to shop without strings attached have made guest checkout not just an option but a lifesaver for many in their online shopping adventures.

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Minimising Friction in the Mobile Checkout Experience: Reducing Taps and Scrolls for Increased Sales

Master mobile checkout with our guide on minimizing friction for increased sales. Discover efficient strategies and learn how Simpler's solution enhances user experience.

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The Future of 1-Click Checkout: Revolutionizing E-Commerce in the Next 5 Years

In the digital age, e-commerce is not just evolving; it's undergoing a revolution, with 1-Click Checkout at the forefront. Simpler has been the star of the show with its unique 1-Click Checkout helping businesses in the e-Commerce industry, and it will continue to revolutionize the way we shop online.

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How to Increase Conversion Rate by Reducing Checkout Steps in My Opencart Store

In the intricate world of e-commerce, the checkout process is a make-or-break moment for conversions. A smooth, intuitive checkout can be the difference between a sale and a lost customer.

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How to Increase Conversion Rate by Reducing Checkout Steps in My Prestashop Store

In the intricate world of e-commerce, the checkout process is a make-or-break moment for conversions. A smooth, intuitive checkout can be the difference between a sale and a lost customer.

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How to Increase Conversion Rate by Reducing Checkout Steps in My WooCommerce Shop

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How to add Apple Pay to my ecommerce store?

Navigating the world of e-commerce, Apple Pay emerges as a game-changer, offering both convenience and security. This guide dives deep into Apple Pay, highlighting its benefits and the simplest way you can integrate Apple Pay into your ecommerce store.

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How to Increase Conversion Rate by Reducing Checkout Steps in My Magento Shop

In the intricate world of e-commerce, the checkout process is a make-or-break moment for conversions. A smooth, intuitive checkout can be the difference between a sale and a lost customer.

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August 17, 2023

10 best cart abandonment email tactics and why they work

Our guide to abandoned cart emails will answer your questions and reveal ten of the best practices for converting cart abandoners into loyal customers.

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August 7, 2023

5 benefits of headless commerce

From flexible scalability to personalised experiences, headless commerce provides opportunities that offer a significant competitive advantage for merchants.

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August 3, 2023

What is headless commerce?

Headless commerce allows e-commerce retailers to independently develop and update their public-facing storefront. Find out how it works here.

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July 21, 2023

10 ways to reduce your cart abandonment rate

Online store owners should take an approach to reduce cart abandonment at every turn by prioritising a second-to-none user experience. Here are our top 10 tips.

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July 20, 2023

What is one-click checkout and how can it benefit your business?

One-click checkout is a purchasing process that requires users to make just one click to purchase their cart online. Find out everything you need to know here.

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July 19, 2023

Abandoned cart recovery tactics: 5 ways to win back customers

As the next line of defense against cart abandonment, we provide our top recommendations for enticing customers back to their abandoned carts.

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July 5, 2023

Ο πελάτης στο επίκεντρο: Στρατηγικές για την ενίσχυση των εσόδων και του customer retention για τον κλάδο του eCommerce

Στο σημερινό ανταγωνιστικό ψηφιακό περιβάλλον, το κλειδί για να διαφοροποιηθείτε είναι να τοποθετείτε τον πελάτη στο επίκεντρο. Δείτε πως αυτό που ονομάζουμε "πελατοκεντρικότητα" μπορεί να αποδειχθεί το μυστικό όπλο της επιτυχίας σας στο ηλεκτρονικό εμπόριο.

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Webinar

June 28, 2023

Why do customers abandon shopping carts? Understanding the psychology behind cart abandonment

We unpack some of the issues expressed by shoppers at checkout and how this relates to the cart abandonment behaviour that is costing you sales.

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June 28, 2023

What is cart abandonment?

Fed up with seeing customers abandon baskets at the final stages of checkout? Here’s everything you need to know about abandoned carts and how to prevent them.

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How To Turn Abandoned Carts Into Sales: A Practical Approach

Say goodbye to hidden fees & complicated pricing. Pay as you go. No minimums or monthly fees. Plus, get payment processing included. Get started now.

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Webinar

December 12, 2022

How one click checkout increases ecommerce conversion rates

Learn how one click checkout can help solve the problem of cart abandonment and increase your ecommerce conversion rate.

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December 1, 2022

eCommerce CRO: 7 Powerful Tools to Boost Sales

As an eCommerce store owner or eCommerce Manager, you know that having thousands of website visitors is only half the game. The other half is converting them into paying customers. However, as I am sure you have already realised, this is no simple task.

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December 2, 2022

How one click checkout can simplify your checkout process

One click checkout elevates your shoppers’ buying experience. It makes the checkout process frictionless and lets customers buy in seconds.

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September 6, 2022

8 Actionable Ways To Increase Your Ecommerce Conversion Rate

Boosting ecommerce conversion rates can be done in different ways. If done properly, it will result in an enhanced user experience and increased sales for online businesses.

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September 7, 2022

Ecommerce Conversion Rate: The Ultimate Guide

What is a good ecommerce checkout conversion rate? A good ecommerce conversion rate ranges from 2% to 5%, depending on the respective industries. As of 2021, the average ecommerce conversion rate across sectors was 2.96%.

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October 8, 2025

Η Simpler φέρνει το IRIS στο checkout στην Ελλάδα - Χωρίς τεχνική ενσωμάτωση, με υποχρεωτική εφαρμογή από 1/11

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October 10, 2024

Unlock More Sales with Simpler’s New Loyalty Scheme – Just in Time for Black Friday

Simpler, known for its seamless one-click checkout, is launching a new loyalty scheme designed to help merchants boost customer retention and drive sales.

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Simpler Secures €9M to Transform Checkout and Expand Across Europe

Our mission has always been to eliminate the complexities of managing multiple systems and provide merchants with a single, unified checkout solution. This funding enables us to accelerate our expansion across Europe and keep building on our Checkout as a Service (CaaS) platform, empowering businesses to offer a frictionless, high-conversion shopping experience while focusing on growth rather than technical challenges.

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July 16, 2024

Simpler integrates Revolut Pay, now offering a comprehensive payment suite

Simpler, leading eCommerce checkout solution, and Revolut, licensed digital bank, announce a new partnership

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June 10, 2024

A New Way to Accept Payments: Simpler Integrates PayPal

We're excited to announce that Simpler has integrated PayPal into its checkout experience! This new addition builds on Simpler's existing payment suite, offering customers another comprehensive and secure way to pay.

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July 19, 2023

Introducing Simpler Stores: Explore all Simpler powered online shops under one roof

Exciting news! We are thrilled to launch Simpler Stores 🚀 A game-changer for both merchants and shoppers, creating a seamless and convenient online shopping experience like never before.

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July 12, 2023

Simpler drives sustainable eCommerce with contributions to climate projects

Simpler is excited to announce its commitment to combating climate change through active contributions to impactful climate projects. Simpler is taking concrete steps towards promoting sustainability, protecting the environment, and empowering shoppers to make a positive impact.

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April 5, 2023

Simpler & BoxNow join forces to revolutionise the world of online shopping

We are thrilled to announce Simpler’s newest partnership with BoxNow - the leading locker delivery solution in Greece.

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March 21, 2023

Zakcret Sports teams up with Simpler to revolutionise online shopping experience

We are thrilled to announce that Zakcret – one of the biggest sports brands in Greece, is partnering with Simpler!

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March 3, 2026

MiiN Cosmetics increases checkout conversion by 17.2% after replacing its checkout infrastructure with Simpler

Instead of assembling checkout functionality through separate plugins and integrations, Simpler replaces the entire checkout stack with a single system

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Case Study - LEO XXXL

LEO XXXL integrated Simpler Checkout to provide their customers with a faster, more flexible way to pay.

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Case Study - Brands Galaxy

By integrating Simpler’s one-click checkout, they enabled faster purchases, more payment flexibility, and a seamless experience across all devices.

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Case Study - Homeful

Following the integration of Simpler in 2022, Homeful has seen a consistent upward trend in conversion rates, marking an impressive increase of +55%

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October 14, 2024

Case Study - My Brand Shoes

My Brand Shoes recognised the potential to further enhance their customer experience and drive higher sales

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July 23, 2024

Case Study - Pakobazaar

Pakobazaar, a frontrunner in the online e-commerce industry specializing in household items, has formed a long-lasting and strategic partnership with Simpler

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May 22, 2024

Case Study - Zakcret Sports

Significant improvements were observed from the first weeks of Simpler's operation on Zakcret's online store

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February 27, 2024

Case Study - Bodytalk

Bodytalk (Bdtk) stands out as a dynamic and inspirational brand in the sportswear and athleisure industry, capturing the essence of modern, active lifestyles.

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May 1, 2024

Video Case Study - Nak Shoes

While Nak Shoes’ online platform was performing well, the leadership team recognized an untapped potential in further optimising their e-commerce strategy.

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February 3, 2023

Case Study - Funky Buddha

Funky Buddha teams up with Simpler to provide a seamless shopping experience, which has resulted in a 9.17% increase in the conversion rate.

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May 1, 2023

Case Study - 88 Butterfly

88 Butterfly uses Simpler's one-click checkout as their de-facto way to increase conversions, which brought a 28% uplift in the conversion rate.

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December 30, 2022

Case Study - Reve Jewel

Easy integration with Reve Jewel's e-commerce platform led them to an increase in registered shoppers by 34% and a 19% uplift in conversions.

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December 13, 2023

Case Study - Nasilia Jewelry

Nasilia Jewelry was tagged with Simpler as it struggled with high abandonment rates. It didn't take long before seeing a 119% increase in conversion.

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