Introduction
Pakobazaar, a frontrunner in the online e-commerce industry specializing in household items, has formed a long-lasting and strategic partnership with Simpler together with their partner agency, Redcase, a leading software house in Greece.
The Opportunity
Pakobazaar has already carved a niche for itself. However, they understood that to maintain their market position and ensure continuous growth, they needed to optimise their checkout process and improve their existing experience, which is a critical aspect of online shopping, that directly impacts customer satisfaction.
By refining this critical last step in the customer's journey, they aimed to significantly improve conversion rates, effectively reducing the instances of cart abandonment that plagued many online retailers.
In addition, they saw this as an opportunity to boost the overall user experience on their platform, making shopping more enjoyable and hassle-free for their valued customers, while enabling them to provide a superior service compared to their competitors.
Simpler's Solution
Simpler implemented its innovative one-click checkout solution for Pakobazaar, introducing a streamlined process that allowed customers to complete purchases faster and from various points in the shopping journey.
The solution expanded payment options to include digital wallets (Apple Pay and Google Pay) and Buy Now Pay Later services (Klarna), catering to diverse customer preferences.
This integration not only facilitated smoother transactions but significantly reduced checkout times and simplified user interaction.
Impactful Results with Simpler
Conversion Rate Increase
Following the integration of Simpler, Pakobazaar witnessed a significant increase in conversion rates. The average conversion rate rose by an estimated 27.4%, demonstrating the positive impact of Simpler's streamlined checkout process on customer purchase decisions.
The seamless experience, coupled with the inclusion of popular digital wallets like Apple Pay and Google Pay, directly addressed customer preferences for quick and secure payment options, leading to this significant increase in conversions
Diversification of Payment Methods
Simpler's integration allowed Pakobazaar to offer a wider range of payment options:
- 72% of orders through Simpler were completed using cards
- 16% utilized digital wallets (12.50% Apple Pay, 3.50% Google Pay)
- 12% chose the BNPL option (Klarna)
This diversity in payment methods caters to varied customer preferences, potentially contributing to the increased conversion rates. By leveraging Simpler's capability to integrate with all popular payment methods, without the need for additional coding or integration efforts on the merchant's part, Pakobazaar was able to offer its customers the flexibility to use their preferred payment method.
Checkout Optimisation
A remarkable 87% of users began utilising earlier checkout points facilitated by Simpler, streamlining the buying process. The breakdown of these earlier checkouts is as follows:
- 71% through the mini-cart
- 17% through the product page
- 9% through the cart
- 3% through the checkout page
This data indicates that Simpler's strategic placement of checkout options significantly reduced the steps in the purchasing funnel, likely contributing to reduced cart abandonment and improved conversion rates.
Customer Growth
Simpler's integration has been key in growing Pakobazaar's customer base by automatically registering first-time users without requiring account creation. This seamless process led to an 89% growth in new unique registered shoppers.
Additionally, returning shoppers benefited from the 1-click checkout, enhancing customer retention. This approach simplifies the checkout process, expands Pakobazaar's customer base, and aligns with industry insights that increasing customer retention rates by just 5% can significantly boost profits.
Checkout Efficiency
Simpler dramatically improved the checkout experience for both new and returning customers:
- Returning customers completed 1-click checkouts in an average of just 6.8 seconds
- First-time users completed their purchases in an average of 71 seconds
These swift checkout times likely contribute to higher customer satisfaction and increased likelihood of repeat purchases.
Mobile Optimization
With 67% of all orders through Simpler coming from mobile devices, the data underscores the importance of Simpler's mobile-optimized checkout process in catering to Pakobazaar's predominantly mobile user base.
Customer Satisfaction
Post-purchase surveys yielded an outstanding 4.92/5 rating, reflecting exceptional customer satisfaction with the Simpler checkout experience on Pakobazaar's platform.
Conclusion
In conclusion, Simpler's integration with Pakobazaar has yielded impressive results across multiple key performance indicators.
From increased conversion rates and diversified payment options to streamlined checkout processes and high customer satisfaction, Simpler has proven to be a valuable partner in Pakobazaar's e-commerce growth strategy.
The success of this partnership demonstrates the potential of innovative checkout solutions in driving business growth and enhancing customer experience in the competitive online household items market.
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