Introduction
My Brand Shoes is a dynamic e-commerce retailer known for offering trendy, high-quality footwear to style-conscious customers across Europe.
The Opportunity
My Brand Shoes recognised the potential to further enhance their customer experience and drive higher sales by expanding their payment options and streamlining the checkout process. By exploring these opportunities, they aimed to:
- Offer greater payment flexibility: Adding popular digital wallets and “buy now, pay later” (BNPL) solutions like Klarna could attract more customers who prefer these modern payment methods.
- Streamline implementation: By leveraging a solution that offers multiple payment methods out of the box, My Brand Shoes could save valuable time and resources, making the process efficient and cost-effective.
- Increase conversion rate: Simplifying the checkout journey would create a smoother shopping experience, encouraging more customers to complete their purchases.
The Solution: Simpler Checkout
My Brand Shoes integrated Simpler’s checkout solution. This integration brought multiple payment options—credit/debit cards, Klarna, PayPal, and other digital wallets—seamlessly into their checkout flow without any additional development effort. Simpler’s plug-and-play functionality enabled them to go live quickly, transforming their checkout experience.
Key features implemented:
- Instant digital wallets: Integration of Apple Pay, Google Pay, PayPal and Klarna, providing flexibility and convenience to customers.
- One-click checkout: Customers could complete purchases in seconds, directly from product pages or mini-carts, bypassing the traditional multi-step checkout.
- Cross-platform flexibility: Shoppers could seamlessly checkout on mobile, desktop, and other platforms.
The Results
The impact of Simpler’s integration was swift and substantial:
1. Orders grew and shifted earlier in the funnel
98% of orders were completed earlier in the shopping funnel, with 53% originating directly from the product page and 45% from the mini-cart. This shift demonstrated that customers valued the ability to make seamless purchases without navigating through lengthy checkout stages, allowing My Brand Shoes to effectively capitalise on impulse buys.
3. Enhanced payment flexibility boosted conversions:
18% of orders came through digital wallets like Google Pay and Apple Pay, showing a strong preference for these quick, secure payment methods.
13% of orders came through PayPal, and 8% through Klarna, illustrating that customers actively chose alternative payment options when they were available.
Over the last three months, Klarna and PayPal together accounted for 19% of total orders, climbing to 21% in the past month alone. This growth in alternative payment uptake demonstrated how Simpler’s all-in-one solution directly catered to customers’ preferences.
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"Partnering with Simpler made it effortless to integrate multiple payment methods, like digital wallets and BNPL, without any added development costs. This seamless integration not only saved us time and resources but also boosted conversions and improved customer satisfaction."  – Co-Founder & Director of Wholesale of My Brand Shoes
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3. Optimised customer experience:
The average time to purchase was just 6.8 seconds for returning customers and 72 seconds for first-time shoppers. These results highlight how Simpler’s streamlined approach not only enables returning customers to complete their purchases almost instantly but also provides a quick and efficient experience for new shoppers, making it easier to convert them and build long-term loyalty.
4. Checkout share improvement:
In the past three months, Simpler’s checkout share increased from an average of 10% to 22%, highlighting the effectiveness of its optimised funnel in driving earlier conversions and encouraging more shoppers to choose Simpler for their checkout.
Conclusion
My Brand Shoes’ partnership with Simpler highlights the benefits of offering multiple payment options without technical complexity. By enabling flexible payments through cards, digital wallets, and BNPL, they boosted order volumes and customer satisfaction.
Simpler’s one-click checkout not only streamlined their process but also positioned My Brand Shoes as a customer-focused, modern brand. This case study demonstrates the powerful impact of adopting a versatile, ready-to-use payment solution to enhance the customer experience.
Ready to Transform Your Checkout Experience?
Join My Brand Shoes and other successful merchants by integrating Simpler for a frictionless, flexible checkout solution that drives sales and keeps customers coming back.
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