Introduction
Brands Galaxy is a leading e-commerce brand offering exclusive deals on premium products, catering to bargain-savvy shoppers looking for quality and convenience. Known for its diverse range of products, the brand recognised an opportunity to optimise its checkout experience to improve conversions and enhance customer satisfaction.
The Opportunity
To elevate their shopping experience and drive growth, Brands Galaxy aimed to:
- Streamline the checkout process: Simplify and accelerate checkout to reduce friction and cart abandonment.
- Expand payment options: Enable modern payment methods, including digital wallets, to cater to the evolving preferences of shoppers.
- Boost mobile conversions: Improve the experience for mobile users, where the majority of their traffic originates.
- Foster loyalty with returning customers: Create an optimised experience for both first-time and returning shoppers, encouraging repeat purchases.
The Solution: Simpler Checkout
Brands Galaxy partnered with Simpler to transform its checkout experience. By integrating Simpler’s one-click checkout, they enabled faster purchases, more payment flexibility, and a seamless experience across all devices.
Key Features Implemented:
- One-click checkout: Customers could complete purchases faster from the cart page, where 92% of orders originated.
- Multiple payment methods: Integration of digital wallets, such as Google Pay and Apple Pay, enabled 18% of orders to come from these fast, secure options.
- Mobile-first optimisation: With 72% of orders coming from mobile devices, Simpler’s mobile-friendly design ensured a smooth and responsive checkout experience.
The Results
The partnership with Simpler delivered outstanding results for Brands Galaxy:
- Higher Conversions:
- A 19% increase in conversion rate was achieved, demonstrating the power of Simpler’s streamlined, frictionless checkout process.
- Checkout Share Growth:
- With a 29.5% checkout share, Simpler became a critical component of Brands Galaxy’s success in capturing customer purchases.
- Fast and Efficient Purchases:
- Returning customers completed their purchases in just 6.5 seconds, while first-time shoppers took only 67 seconds, showcasing how Simpler made checkout quick and easy for all users.
- Mobile Domination:
- A whopping 72% of orders came from mobile devices, underscoring the success of Simpler’s mobile-first approach in converting traffic from smartphones and tablets.
- Customer Satisfaction:
- With a 4.59 satisfaction score from 146 surveyed shoppers, Brands Galaxy’s customers appreciated the faster, simpler checkout process.
- Digital Wallet Adoption:
- 18% of orders were completed using digital wallets like Google Pay and Apple Pay, proving the growing demand for secure, one-click payment methods.
- Loyal Customers:
- 41% of orders came from returning customers, highlighting the role of Simpler in driving loyalty by creating a seamless and efficient experience for repeat buyers.
“Integrating Simpler has been a game-changer for us. The effortless setup, multiple payment options, and mobile-friendly design have transformed our checkout experience. We've seen a significant boost in conversions, returning customers, and overall customer satisfaction." - Nikoletta Bobou - Operations Manager @Brands Galaxy
Conclusion
The partnership with Simpler allowed Brands Galaxy to unlock the full potential of their checkout process. By offering faster, more flexible payment options and optimising for mobile, they achieved higher conversions and customer satisfaction while fostering loyalty among their shoppers.
Simpler’s one-click checkout proved to be a game-changer, empowering Brands Galaxy to deliver a seamless, customer-centric shopping experience and drive sustained growth.
Ready to Simplify Your Checkout?
Transform your shopping experience with Simpler and watch your conversions soar. Join Brands Galaxy and other successful merchants in providing your customers with the easiest, fastest way to shop.
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