We’re excited to announce that Simpler has raised €9M in new funding from VentureFriends, MMC Ventures, Lamda Development, VGC, and others. This latest investment will help us take our unified, one-click checkout solution to the next level as we expand into key European markets, including the UK, Italy, and Spain.
At Simpler, we understand the challenges merchants face when managing fragmented solutions for checkout flow, payment processing, shipping, and loyalty programmes. Having to integrate and maintain multiple systems can be a headache, leading to higher costs, inefficiencies, and, ultimately, lower conversion rates. That’s why our mission is simple: to eliminate these complexities and give merchants everything they need in one, easy-to-use platform.
What Makes Simpler Different?
With Simpler’s one-click purchase offering, merchants can streamline the entire checkout process, making it faster and easier for customers to complete their purchases. Our platform also includes a fully integrated payment suite, meaning you don’t have to worry about handling different payment processors or infrastructures. The result? Higher conversions, happier customers, and fewer headaches.
But we’re not stopping there. While platforms like Shopify claim to have the best converting checkout, we’re bringing merchants something even more advanced. Our upcoming Checkout as a Service (CaaS) platform will take things a step further, allowing businesses to manage everything related to checkout—from payments and shipping to loyalty programmes—all within a single, unified system.
Checkout as a Service: A Complete Solution for Merchants
Imagine being able to manage your entire checkout infrastructure without needing multiple integrations. That’s what CaaS is all about—giving merchants full control over their checkout process in one place. By consolidating everything, from the checkout flow to shipping and payment processing, merchants can reduce technical complexity, boost conversion rates, and focus on what really matters—growing their business.
As Rania Lamprou, Co-founder and CEO of Simpler, puts it:
“Our mission has always been to eliminate the complexities of managing multiple systems and provide merchants with a single, unified checkout solution. This funding enables us to accelerate our expansion across Europe and keep building on our Checkout as a Service (CaaS) platform, empowering businesses to offer a frictionless, high-conversion shopping experience while focusing on growth rather than technical challenges.”
What’s Next for Simpler?
Thanks to this €9M investment, we’re ready to accelerate our growth and bring our checkout solution to merchants across Europe, starting from the UK, Italy, and Spain. Our aim is to help businesses of all sizes—from small independent retailers to large enterprises—transform their checkout process into a seamless experience that drives conversions and builds customer loyalty.
As Lamprou explains:
“As we scale across Europe, our goal is to help merchants deliver a world-class checkout experience that drives conversions and builds customer loyalty. We’re committed to simplifying every step of the transaction process, making it easier for businesses to grow and for customers to enjoy a seamless shopping experience.”
We’re looking forward to expanding our reach and continuing to innovate the checkout experience for merchants everywhere.
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